MACEL
These branding designs, cinematic pieces and photoshoots were commissioned by the fashion brand MACEL as the trailer for their official store launch in Toronto.
My role - sole 3D artist, animator, designer
Time frame - july to dec 2025
Skills - Brand Design, Blender, Marvelous Designer (Fashion Renders), Geometry Nodes (Procedural Tools Creation), 3D Modeling (Hard Surface Modeling, Sculpting, Procedural Creation), 3D Animation (Keyframe, Blend Shapes, Procedural, Skeletal), Rigging, Character Design, Environment Design, Lighting Design
Final details are being added to this page.
Please check back for the full writeup.
Process
Fashion brand MACEL wanted relaunch thei rlatest collection, "the secret garden", by expanding their brand into a digital world. My responsibility was to design a mascot and environment that encapsulated the collection's, as well as bring everything to life.
​
Here's a brief overview of what the roadmap looked like. Click on any of the steps to look more into its process
Asset Designs​
​
Environment Design​
​I began by extracting MIDI files for both the piano and string components of the piece. I then analyzed and refined the audio using techniques like beat detection, high-frequency analysis, and rhythm tracking. This approach gave me the flexibility to prototype different visual responses before committing to the final version.
Understanding MACEL
Research & Brainstorm
Making of the MACEL Baby
Character Design
Integrating the Fashion
Clothing Renders
The different forms, flaps in clothing, colorful designs, and bundle of different textures stacked together in the collection was taken into account
Flowers, Shrooms,
Sculptures, Insects
Asset Design
Creating the Garden
Envirnment Design Design
Renders & Final Outputs
Envirnment Design Design
Strings Channel
The strings control a fluid-like stimulation where both speed and angular momentum respond to the amplitude of the sound. Rotation is driven by mid-frequency data, and the entire system shifts direction whenever a beat is detected, adding a subtle rhythmic sync with the composition.
Environment Design
Fashion brand MACEL wanted relaunch thei rlatest collection, "the secret garden", by expanding their brand into a digital world. My responsibility was to design a mascot and environment that encapsulated the collection's, as well as bring everything to life.
​
Here's a brief overview of what the roadmap looked like:
